Coming Soon
RAYNA
be first to review products, create lists and share collections
Sharing beauty recs is a love language.
middle school sleepovers? try this sparkly eyeshadow.crying in the club? here’s my waterproof mascara. big job interview? wear this the perfect red lip. but beauty reviews have become so noisy. fragmented. filtered. Rayna brings it back—real reviews & beauty wishlists from people who actually use the stuff.
BEAUTY EMERGENCY
Cut through the filter fakes
We’re rewriting the beauty playbook – no sponsorships, no filters, just unfiltered realness.
BEAUTY EMERGENCY
Discover Smarter Beauty, The Rayna Way
Your personalized beauty intel—curated, trustworthy, and community-powered. Cut through the noise with honest reviews, smart rankings, and curated collections—all powered by real users who get what beauty lovers truly want.
Rank & Review with Purpose
Rate products from 1 to 11, and help shape the future of beauty. Rayna is the only online community fully dedicated to beauty discovery. No fluff, no hype—just real product insights that matter.
Skip the Sponcon, Get the Truth
No more tabs. No more guessing. Just clarity. Stop detective work across a zillion sites. Rayna filters out the fluff and brings all the trusted reviews into one simple place.
Curate Collections That Matter
Organize your must-haves and wishlist faves—all in one app. Create custom beauty lists, browse others’ obsessions, and share your holy grails with the Rayna community.
the platform
We take beauty seriously because it’s how we express ourselves every day. But the platforms we use to discover products? They were built for brands, not us. We realized something was missing: a platform that reflects your taste, your routines, and your voice. So we built Rayna— the first beauty website that ranks products based on real opinions, not PR contracts.
FAQs
Your top questions, answered with zero fluff
Join the invite list!!
Sign up for the invite list to be among Rayna's founding members.
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Questions, comments, Concerns?
hello@rayna.world
our story
hi! we’re michelle and mimi.
rayna started with a “wait—what was that product called again?” moment. “did i save it on tiktok or read it on reddit?”
michelle had the idea. mimi was the techie.
we met while working at shopify, reconnected over our love of beauty, and realized: the beauty discovery experience is kinda broken.
if you love ranking your holy grails,
curating chaotic product lists,
or sending your bestie a 9-step skincare plan—
you’re one of us.
we built rayna to make sharing beauty fun again.
no gatekeeping. no sponcon. just real reviews,
from real people, in one playful, powerful space.
